Will All Amazon Resellers Disappear?

Amazon has grown dramatically and a large part of it can be attributed to launching Amazon marketplace in 2000 which allows third party retailers to sell their products through Amazon. Over 50% of sales on Amazon are now sold through third parties. Amazon's focus is lowering prices to get consumers to buy more. In turn, consumers become more frequent shoppers on Amazon for all their purchases. With more volume, they make more money and more capital.